"No one knows marketing better than Fred Joyal. In Everything is Marketing, Fred lays out the principles that will help you market your practice now and long into the future—all in a step-by-step format that can be easily incorporated into your daily practice life."
Cathy Jameson, PhD
Jameson Management, Inc.

"Fred Joyal is the marketing expert. Any dentist trying to grow his practice needs to read this book."
Howard Farran, DDS, MBA, MAGD
Founder of Dentaltown Magazine and Dentaltown.com

"A highly informative book loaded with practical and proven dental marketing advice drawn from Joyal's many years of experience. An absolute must for any dental practice looking to increase profitability by building loyalty within its current patient base, while at the same time increasing new patient flow."
Louis Malcmacher, DDS, MAGD
International Lecturer and Author

"I love Fred Joyal's Everything is Marketing! Fred says what every dentist and team member needs to know to make their practice thrive."
Dr. Paul Homoly, CSP
Homoly Communications Institute, Inc.

"I have known Fred personally for many years, and no one understands consumer behavior better. The many concepts in this book are essential for dentists who want to gain a competitive edge in marketing their practices."
Imtiaz Manji
CEO, Scottsdale Center for Dentistry